October 7, 2016

TapFwd Adds Mobile Data Marketplace, ownerIQ Sees 2nd Party Data, Average Website Uses 75+ Vendors

TapFwd Announces Launch of Mobile Data Marketplace, Raises $3 Million Seed Round

PR Newswire

Today, TapFwd announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech Ventures. TapFwd will use the funding to expand the capabilities and coverage of its mobile data marketplace, which currently processes 250 billion data points daily, across offline, online, and mobile channels...

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New ownerIQ Study Reveals Second-Party Data Era is Upon Us

PR Newswire

Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months.   ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September...

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The Average Website Has 75+ Digital Vendors

Ghostery

The latest from Ghostery's Optimization Desk: By now, many of you are familiar with Ghostery’s Trackermap technology, a visual representation of all of the relationships between the digital technologies leveraged by your website. For reference, here’s a look at the Trackermap for the Sears homepage: ...:

 

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