December 23, 2016

Singing the Customer Data Platform Blues

Here’s a Song About Customer Data Platforms

CDP Institute

Blind Jeffums CDP Blues.jpg (copy) 

Naturally, it’s called the Customer Data Platform Blues and describes a marketer's troubles and how a CDP can solve them.  It was allegedly recorded by folk musicologists in the 1930’s but that seems unlikely. In any case, click the image and enjoy.

Syncsort Closes Acquisition of Trillium Data Quality Software

Syncsort

Trillium Software doesn’t date to the 1930s, but its initial release date of 1994 still makes it one of the oldest customer data management products.  Its owner, marketing data services company Harte-Hanks, announced a $112 million sale on November 30 to Syncsort, which offers complementary data integration software.  These are the sort of tools your IT department would buy if they wanted to build your customer database instead of using a Customer Data Platform.   Let’s just say there’s a verse about this in the CDP Blues for a reason.

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Integration Platform as a Service Market Expected to Grow From $528 Million in 2016 to $3 Billion in 2021

Research and Markets

If there’s a mid-point between building your own database with tools like Trillium and using a packaged Customer Data Platform, it is probably using systems like Jitterbit, Mulesoft and Snaplogic to share data between source systems.  Analyst firm Research and Markets pegs that industry at $528 million in 2016 and expects a 41.5% annual growth rate through 2021.  It also cites obstacles to adoption including “application interoperability, high initial cost of implementation, and security concerns.”  Exactly.

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

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