April 30, 2019

DirectLync Launches All-in-One Marketing Platform for Small Business

DirectLync Launches All-in-One Marketing Platform for Small Business

PR Newswire

We rarely write about systems for small business marketing, Dear Reader, because you don’t seem very interested and there are so many players with so little impact. But it’s a slow news day so let’s note that DirectLync recently launched an all-in-one digital marketing platform that it promises will “shake up small business marketing” and save users over 14 hours a month in managing their data. Users get contact management, email marketing, social media management, Web CMS, and reporting and insights for as little as $20 per month.

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GetResponse Adds Small Business Marketing Package

Business Wire

In the same vein, small business marketing vendor GetResponse has launched Autofunnel, the “only product of its kind”, which combines integrated marketing tools plus a state-by-step guide to online marketing activities. Users get a library of prebuilt forms, automatically-generated social media ads, and integration with tools including Magento, Shopfiy, PaylPal, and Stripe. Pricing starts at $49 per month.

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Small Business Owners Lack Online Marketing Expertise: HigherVisibility Study

HigherVisibility

Sticking with the topic, a survey of small business owners by digital marketing agency HigherVisibility found that 88% believe an online presence is required for success but 42% lacked a goal for their Web site beyond general awareness. The entirely unsurprising conclusion is that small business owners “lack the expertise to make the most of their online presence.”

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