Sometimes the good guys fight back and win. Trustwave’s 2019 Global Security Report found that median days to detect and contain a data breach dropped from 93 days in 2017 to 41 days in 2018. Incidents related to Point of Sales systems went down sharply as merchants made wider use of chip cards. But there’s plenty of work remaining: Trustwave found at least one vulnerability in every application it examined; the media was 15 vulnerabilities of which 9% were high risk or critical.
There’s progress against ad fraud, too. White Ops and the Association of National Advertisers estimate that losses to fraud have dropped 11%, from $6.5 billion in 2017 to $5.8 billion in 2019. This despite a 25% increase in spend. They conclude that, for the first time, more than half of fraud attempts are detected and stopped. Lots of interesting details on fraud methods and rates by device and media.
This report from Forbes Insights and Treasure Data shows that personalization leaders are winning, too: it finds that 54% of personalization leaders exceeded their revenue targets compared with just 15% of followers. Much more here on what leaders do differently and how to follow in their footsteps.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.