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May 3, 2019

Sometimes the Good Guys Win

Companies Reacting More Quickly to Data Breaches: Trustwave Report


Sometimes the good guys fight back and win. Trustwave’s 2019 Global Security Report found that median days to detect and contain a data breach dropped from 93 days in 2017 to 41 days in 2018. Incidents related to Point of Sales systems went down sharply as merchants made wider use of chip cards. But there’s plenty of work remaining: Trustwave found at least one vulnerability in every application it examined; the media was 15 vulnerabilities of which 9% were high risk or critical.

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Industry Now Blocks Majority of Ad Fraud Attempts: White Ops and ANA

White Ops

There’s progress against ad fraud, too. White Ops and the Association of National Advertisers estimate that losses to fraud have dropped 11%, from $6.5 billion in 2017 to $5.8 billion in 2019. This despite a 25% increase in spend. They conclude that, for the first time, more than half of fraud attempts are detected and stopped. Lots of interesting details on fraud methods and rates by device and media.

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Personalization Leaders Get Better Results: Treasure Data and Forbes Insights

Treasure Data

This report from Forbes Insights and Treasure Data shows that personalization leaders are winning, too: it finds that 54% of personalization leaders exceeded their revenue targets compared with just 15% of followers. Much more here on what leaders do differently and how to follow in their footsteps.

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