May 7, 2019

SAP Announces CDP Plan But No Details

SAP Announces CDP Plan But No Details

SAP

SAP yesterday joined the parade of enterprise software vendors who announce plans to launch a CDP without revealing a schedule or details. The goal they described – “to ingest all customer attributes to create a unified profile, including experiential, operational events and activity, behavioural, consent and first-party profile, and demographic data” and share these in real time with SAP and third party applications – sounds like a real CDP. We’ll see what they deliver.

Read More

Leadspace Launches Unified Interface

Leadspace

Meanwhile, B2B CDP Leadspace, whose product actually exists, launched a consolidated end-user interface for data management, analysis, and segmentation. The functions had previously been spread across configuration files and administrator applications.

Read More

Salesforce Buys Conversational AI Startup Bonobo

Bonobo

Bonobo is a conversational AI start-up that extracts customer insights from email, chat, video, and other interactions. No one has claimed they’re a CDP. But they did just get bought by Salesforce in a deal that one source valued at $50 million for the 20 person company.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog835/05-07-19-SAP-Announces-CDP-Plan-But-No-Details

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use