May 17, 2019

SugarCRM Buys Salesfusion Marketing Automation

SugarCRM Buys Salesfusion Marketing Automation

SugarCRM

SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past week alone, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.

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American Express Acquires Resy Restaurant CRM

Resy

CRM and marketing automation may go together like jam and toast but CRM and credit cards are a stranger combination. Nevertheless, American Express is buying Resy, a restaurant CRM and reservation platform. The idea is to provide Amex cardmembers with exclusive experiences.

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Measured Launches Test-Based Marketing Attribution

Measured

Worried that all these acquisitions mean martech industry is shrinking? Not likely. One new launch this week is Measured, which generates continuous tests to estimate the incremental impact of marketing programs. Circle of life and all that.

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