Business attitudes are the other side of the coin. Snow found that 57% of employees felt their companies had adopted stricter data policies since GDPR, a figure that reaches 70% in Europe. DataGrail reports that just 51% of US companies were GDPR complaint by last May’s deadline although 96% expect to be compliant by May 2019. Teamblind found that 53.5% of tech workers agree their company makes customer data protection a top priority, with Apple at the top (73.6%) and Salesforce close behind (72.6%). Other martech leaders were at the bottom including Oracle (48.5%), Adobe (44.6%), and SAP (40.0%). Facebook came in at 50.7%, well behind Microsoft (62.9%), Amazon (61.9%) and Google (61.4%).