June 5, 2019

AnyRoad Raises $9.2 Million to Measure Offline Experiences

AnyRoad Raises $9.2 Million to Measure Offline Experiences

Business Wire

We have a flurry of attribution news today, for some unknown reason. Oh, the irony. We’ll start with a $9.2 million Series A funding from AnyRoad, which measures the impact of offline experiences by collecting data from CRM, loyalty, ERP, and POS systems. They call dibs on Experience Relationship Management as a category.

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Backtracks Raises $2.1 Million for Podcast Audience Behavior Tracking

PR Web

Back online, podcast analytics and hosting platform Backtracks has raised a $2.1 million seed round. Backtracks says it captures “unprecedented detailed audience data including who, what, when, where, and how they're listening to a podcast.” They’re reporting the details of listener behavior, not listener identities or podcast content.

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Klear Measures Earned Media Value of Influencer Campaigns

Martech Advisor

Nothing is murkier than influencer marketing. Klear, an influencer marketing platform, says it can fix this with a newly-announced feature to estimate campaign ROI by calculating Earned Media Value – that is, the how much it would cost to buy the same amount of coverage in paid media (a.k.a. advertising). Not everyone agrees that EMV is a valid approach

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