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October 10, 2016

iPerceptions Adds Datacratic Intent Tech, Burden of Data Wrangling, Econsultancy on Better Cross-Device Marketing

iPerceptions Acquires Datacratic’s Ad Tech Business


iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market....

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Data Pros Spend Bulk of Their Time ‘Wrangling’ Data, Not Analyzing It

Information Management

Issues around data preparation and data quality continue to plague many data professionals, who spend as much as 80 percent of their time trying to make raw data usable. That is the take of David Corrigan, chief marketing officer and vice president of product management at InfoTrellis...

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Five Ways to Improve Your Cross-Device Marketing


Mobilegeddon happened over a year ago.  So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data.  What's going on?...

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