British Airways faces a $230 million GDPR fine, by far the largest issued so far under the European Union’s GDPR regulation. The amount could still be reduced on appeal. While the fine should quell some doubts about GDPR enforcement, it’s worth noting that it relates to a data breach, not consent compliance.
Maybe you’re bored with blockchain but it’s still worth reporting that Cere Network has received funding for “the world’s first blockchain Customer Relationship Management (CRM) and Customer Data Platform (CDP) ecosystem”. Encrypted personal activity data will be stored on a blockchain and sold in a marketplace. Which is pretty much how personal data is now stored and sold without blockchain.
Martech financial activity in general was up during the quarter just ended, according to LUMA. Martech accounted for by far the largest share of acquisitions and financing within the digital media sector, which also includes adtech, digital content, and direct to consumer brands. CDPs Segment, Tealium and Blueshift all raised significant new funding.
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