CDP Daily

News and opinions about customer data management

July 24, 2019

41% of Organizations Would Pay Fine Rather Than Improve Security: CyberArk Survey

41% of Organizations Would Pay Fine Rather Than Improve Security: CyberArk Survey

CyberArk

Stories about the dreadful state of data security are so common that I rarely share them. But this survey from security company CyberArk was especially shocking: 41% of respondents said their company would rather pay fines than change security policies after a successful cyber attack. Much more here about how little most organizations do to protect their data.

Read More

Lytics Launches Eight-Week SmartStart Deployment Program

Lytics

On to happier topics. CDP vendor Lytics has launched a SmartStart program which leads marketers through an eight week process to launch a cross-channel experience program of their choice. Lots of vendors have these but you do seem interested in all things CDP, Dear Reader.

Read More

Catalina Marketing and LiveRamp Collaborate on Shopper Targeting

PR Newswire

We also have an interesting collaboration between Catalina Marketing and LiveRamp. Marketers will be able to use Catalina audience segments through the LiveRamp Data Store, making it easier to optimize ad campaigns against 85 million households. It’s another escape route from the walled gardens.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog914/07-24-19-41-of-Organizations-Would-Pay-Fine-Rather-Than-Improve-Security

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use