DemandJump unifies marketing campaign data and makes AI-based recommendations for improvements. Not a CDP since not customer level, so far as I can tell. They just raised a $5.5 million “A2” round, making their funding $14 million to date.
Tools like DemandJump can improve near-term results but high growth companies focus on longer term brand health, according to this Dentsu Aegis survey. Lots of sage advice here but what struck me was 64% of CMOs see data protection legislation as an opportunity to build consumer trust. Good for them.
This Experian report also has some interesting insights about attitudes towards data. The main finding is that 84% of respondents say their company’s data is mostly managed by IT but 75% think departments should be responsible. These are not happy campers. Oddly enough, half say they have a single customer view in place, with most saying it sits in a CRM or marketing automation system. No mention of CDPs.
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