August 9, 2019

Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion

Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion

Salesforce

Salesforce has signed a $1.35 billion deal to buy ClickSoftware, which helps schedule field service workers. Not very related to customer data but relevant if marketing is responsible for all customer experiences. Your head of field service might not agree.

Read More

Twitter Drops Third Party Targeting Data

Wall Street Journal

Closer to home: Twitter has said it will no longer make third party data available for ad targeting. The move lets Twitter avoid responsibility for ensuring that companies like Acxiom, Epsilon, and Oracle have received proper consent for their data. Advertisers can still buy the data directly and send targeted lists to Twitter.

Read More

Nike Buys Retail Analytics Firm Celect

Nike

If you liked McDonald’s purchase of personalization vendor Dynamic Yield, then you’ll love Nike’s acquisition of Celect, which uses data science to help retailers optimize local inventory. It’s part of Nike’s growing direct-to-consumer business.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog926/08-09-19-Salesforce-Buys-ClickSoftware-Field-Service-Tech-for-1-35-Billion

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use