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August 9, 2019

Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion

Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion


Salesforce has signed a $1.35 billion deal to buy ClickSoftware, which helps schedule field service workers. Not very related to customer data but relevant if marketing is responsible for all customer experiences. Your head of field service might not agree.

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Twitter Drops Third Party Targeting Data

Wall Street Journal

Closer to home: Twitter has said it will no longer make third party data available for ad targeting. The move lets Twitter avoid responsibility for ensuring that companies like Acxiom, Epsilon, and Oracle have received proper consent for their data. Advertisers can still buy the data directly and send targeted lists to Twitter.

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Nike Buys Retail Analytics Firm Celect


If you liked McDonald’s purchase of personalization vendor Dynamic Yield, then you’ll love Nike’s acquisition of Celect, which uses data science to help retailers optimize local inventory. It’s part of Nike’s growing direct-to-consumer business.

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Share: https://www.cdpinstitute.org/newsletter/Blog926/08-09-19-Salesforce-Buys-ClickSoftware-Field-Service-Tech-for-1-35-Billion

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