We had some interesting acquisitions last week. SurveyMonkey bought GetFeedback, a feedback collection app for Salesforce. That might sound redundant for a survey company but SurveyMonkey says it’s a strategic move to add enterprise clients.
Here’s another overlapping acquisition: inMarket bought Thinknear. inMarket serves ads and tracks consumer behavior on 50 million smartphones, while Thinknear targets ads to customers near specific physical locations. Together they can do more, um, location-based stuff.
Finally, printing industry group The Specialty Graphic Imaging Association bought NAPCO Media, which publishes several printing and publishing trade magazines. The goal seems to be a broader reach for SGIA. NAPCO is – or was – family owned.
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