September 25, 2019

Salesforce Datorama Expands Marketing Data Prep and Visualization

Salesforce Datorama Expands Marketing Data Prep and Visualization

Salesforce

Lots of news to choose from today, Dear Reader. The three bits I think you’ll find most interesting start with new analytics features in Salesforce Datorama, which I consider a CDP but they position as a tool for marketing analytics. The features are a Harmonization center for data preparation and Data Canvas for improved visualizations.

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Manthan CDP Adds More Powerful Recommendation Engine

Business Wire

Next up, retail-oriented CDP vendor Manthan has added a new product recommendation engine. It works at the individual level and supports use cases including cross-sell. Churn reduction, and preferred channel identification.

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Robling Launches Managed Platform to Unify Retail Data

Business Wire

Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.

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