It’s Eat Your Spinach Day here at CDP Institute, when we publish important news you probably won’t read. We’ll start with a $44 million Series B for Fivetran, which offers automated data integration technology that can build custom connectors in minutes. This is generic technology that could compete with Customer Data Platforms.
Next, a reminder that cybersecurity remains a problem. Optiv found that 58% of chief information security officers believe that experience handling a data breach makes them more attractive to potential employers. That may help to explain why the same survey finds that companies often fail to implement basic security practices.
On a happier note, several vendors are helping to address privacy requirements. OneTrust and Active Navigation are partnering to help companies find sensitive customer information lurking in unstructured data. Dataguise has added a product to simplify response to customer data access requests. And BigID is making it easier to track third party data sharing, as required by the California Consumer Privacy Act (CCPA) and other rules.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.