October 25, 2019

Roku Buys dataxu for $150 Million

Roku Buys dataxu for $150 Million

Roku

As more advertisers buy media for themselves, media companies are rushing to provide tools to help. Streaming video company Roku just bought dataxu, a Demand Side Platform used to manage digital ad campaigns. Price was $150 million.

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Xandr Buys Clypd in Merger of the Vowel-Challenged

Mediapost

Xandr, AT&T’s oddly named video advertising division, has purchased Clypd, another ad targeting system. Two deals make a trend, right?

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Video Is Fastest-Growing Digital Ad Category: IAB Report

IAB

Video ads are obviously a hot category. In fact, the IAB reports they were the fastest growing of all digital media in the first half of 2019, up 36% over the first half of 2018, to $9.5 billion in the U.S. Total digital ad revenue rose just 17% to $57.9 billion. Growth was flat compared to the second half of 2018, the first time ever that there was no consecutive half increase.

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