CDP Optimove has added real-time streaming data ingestion and access, something it calls Optidata. The announcement was made at the company’s annual PostFunnel Summit. You were expecting OptiSummit, weren’t you?
Email sending platform SparkPost is buying eDataSource, which helps identify and resolve email deliverability issues. It’s SparkPost’s first acquisition but others have been rolling up email vendors for years. Apparently it’s a lot of fun.
Halloween is the right day to announce a “headless digital experience cloud”, which sounds a bit scary. It’s like a headless CMS (meaning you can access its functions via APIs in addition to a conventional user interface) but with more functions. Bloomreach says they have the first one. Trick or treat?
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