4 Steps to Acquiring High-Value Customers (Lexer)
Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.
Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting