4 Steps to Acquiring High-Value Customers (Lexer)
Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.
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How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.