Library/White Paper/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

A Marketer’s Guide to Customer Data Platforms (Upland BlueVenn)

Defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.

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Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA)

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

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Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.