A Marketer’s Guide to Customer Data Platforms (Upland BlueVenn)
Defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting