Library/White Paper/AI/Machine Learning, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

A Marketer’s Primer on Data Activation (Blueshift)

Data activation is key to delivering repeatable marketing growth. Blueshift explains how to make it work.

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Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.