Acquia RealCDP Audit Report (Acquia CDP)
Specializing in B2C data, Acquia CDP sits on a Snowflake server and is delivered as a multi-tenant SaaS solution supported by real-time APIs to capture, process, store, and deliver first, second, and third-party customer data. A “360 Single View of the Customer” is created and maintained with the Identity Resolution Engine supporting both deterministic and anonymous event data configured to deliver four customer data capabilities: 1) Standardization, 2) Cleanse & Enhance, 3) Dedupe & Link, and 4) 3rd Party Append. Acquia CDP supports both offline and online cross-channel data-driven engagement capabilities configured and optimized to acquire, engage, and grow customer relationships across the buyer lifecycle and support best practices analytics, personalization, and customer journey orchestration.
