AI-Powered Identity Resolution (Amperity)
Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.
Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.
Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.