Algonomy RealCDP Audit Report (Algonomy)

Algonomy provides a fully comprehensive CDP platform designed to meet the needs of retailers and companies with similar business models (CPG, quick-serve restaurants). The SaaS, multi-tenant platform is hosted in a hybrid cloud environment (AWS, co-located data centers) and supports ingestion of all types of data in both batch and real time, with over 150 pre-built connectors. Unified customer profiles with persistent IDs are created using deterministic and probabilistic matching and are stored in industry-specific data models customized to meet unique client needs. Profiles can be stored in a variety of 3rd party databases and full historical raw data is maintained in a data lake to enable data correction and restoration. Privacy management and security are strong; encryption occurs at rest and in-motion, the platform is fully GDPR and CCPA compliant and boasts nine security certifications. Audiences and customer data can be shared any where via a marketer-friendly interface designed for easy access to robust profiles that can be updated and shared in real time.