Atlassian Case Study (ActionIQ)
Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.
Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.