Library/Video/Data Quality, Personalization

Beyond the Cookie: Personalization for 2022 (BlueConic)

BlueConic discusses how companies can get beyond the cookie and to the heart of what personalization means today.

Related Resources

Lexer RealCDP Audit Report (Lexer)

Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.

Retail Bank Case Study (Celebrus)

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.

Online Retailer Case Study (Celebrus)

A retailer wanted to unify their customer data across all channels. Celebrus details how its CDP made this possible.