Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data (Blueshift)
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.