Library/White Paper/Retail/Customer Experience, Data Assembly, Loyalty, Omnichannel, Real Time Interactions

Bricks, Mortar, and Data: How to use omnichannel data pre, during, and post in-store visits (Lexer)

Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.

Related Resources

Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.