Library/White Paper/Data Assembly, Identity Management, Loyalty, Personalization, Privacy

Building the First and Zero Party Future: Thriving in a Privacy Centric World (Simon Data)

Access to consumer data is declining as consumers gain control thanks to GDPR, the loss of third-party cookies, and other factors. The CDPI and Simon Data explain how first- and zero-party data can give marketers success.

Related Resources

Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Why you should solve identity resolution on your data warehouse (RudderStack)

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.