Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.