Library/White Paper/Customer Experience, Data Assembly, Identity Management, Loyalty, Omnichannel, Personalization, Predictive Analytics

CDP vs. CRM: What’s the difference and how can the two work together (Cendyn)

The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.

Related Resources

Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.