Library/White Paper/Customer Experience, Data Assembly, Identity Management, Loyalty, Omnichannel, Personalization, Predictive Analytics

CDP vs. CRM: What’s the difference and how can the two work together (Cendyn)

The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.

Related Resources

Black Friday 2021 E-Commerce and Retail Guide (Data Talks)

The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.

Where CDP Fits In Your Tech Stack (Treasure Data)

Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

The Best Martech Stack: How to Achieve, Optimize, and Future-proof It (Treasure Data)

Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.