CDPs and Data Warehouses (Zeta)
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.
AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.
Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.