Library/Case Study/Financial Services and Insurance/Data Analysis, Data Assembly, Omnichannel, Orchestration, Real Time Interactions

Credit Company Case Study (FirstHive)

A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

Related Resources

The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics (Adobe Real-Time CDP)

The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.

Breuninger Case Study (Zeotap)

A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.

DMP to CDP: Why Transition Now? (Zeotap)

The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.