Credit Company Case Study (FirstHive)
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Related Resources
The Comprehensive Framework for Optimizing Customer Journeys (Relay42)
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
CDP Institute 2024 Member Survey: Building on Success (CDP Institute)
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.
From Data to Action: How AI is Shaping the Future of Customer Interaction (Blueshift)
AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.