Library/White Paper/Data Analysis, Data Assembly, Identity Management, Omnichannel, Outbound Campaigns

CRM vs CDP: What does my business need? (Wondaris)

Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.

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Resulticks RealCDP Audit Report (Resulticks)

Resulticks CDP supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.

Introducing Celebrus CX Vault (Celebrus)

Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.

Future-proof identity: Private ID graphs to get ahead of third-party cookie deprecation (Celebrus)

Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.