Gaining Value from a Customer Data Platform (NGDATA)
Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.
Related Resources
Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.