Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

Gaining Value from a Customer Data Platform (NGDATA)

Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.

Related Resources

Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.