Gaining Value from a Customer Data Platform (NGDATA)
Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.
Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.
ActionIQ supports both B2C and B2B enterprises across a variety of industries with a SaaS platform hosted in AWS.
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.