Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

Gaining Value from a Customer Data Platform (NGDATA)

Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.

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ActionIQ RealCDP Audit Report (ActionIQ)

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A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

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Insurance Company Case Study (FirstHive)

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