Library/White Paper/AI/Machine Learning, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

Guide to Multi-Touch Attribution (Upland BlueVenn)

With the typical buying journey now spanning social media, emails, and apps, it can be very difficult to determine what’s ultimately responsible for a purchase. BlueVenn describes how multi-touch attribution can help.

Related Resources

Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.