With the typical buying journey now spanning social media, emails, and apps, it can be very difficult to determine what’s ultimately responsible for a purchase. BlueVenn describes how multi-touch attribution can help.
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.