With the typical buying journey now spanning social media, emails, and apps, it can be very difficult to determine what’s ultimately responsible for a purchase. BlueVenn describes how multi-touch attribution can help.
Hoteliers have more data points than ever across their tech stacks. Cendyn explains how a CDP can help them use all of the data points effectively.
A CDP unites and enriches data points from across the tech stack. Cendyn details how the hospitality industry can benefit from this tool.
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.