Library/White Paper/Retail/Customer Experience, Loyalty, Orchestration, Personalization, Retention

How to build customer loyalty (Lexer)

Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.

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Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.