How to Choose a Customer Data Platform (Lytics)
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.