How to Choose a Customer Data Platform (Lytics)
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.