How to Unlock Customer Insight and Value with Third-Party Data (Lexer)
Understanding your customers will help you engage with them. Lexer details how to use your third-party data to maximize your potential.
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Managing Data for AI: Role of the CDP (Treasure Data)
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Why you should solve identity resolution on your data warehouse (RudderStack)
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.