Library/Case Study/Consumer Goods/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Real Time Interactions

Marston’s Case Study (Microsoft Dynamics 365 Customer Insights)

A pub wanted to create the best CX for its customers. Read about how the Microsoft CDP led to increased conversions.

Related Resources

Twilio Segment RealCDP Audit Report (Twilio Segment)

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Lexer RealCDP Audit Report (Lexer)

Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.

Retail Bank Case Study (Celebrus)

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.