Library/Real CDP Audit Report

NGDATA RealCDP Audit Report (NGDATA)

To more effectively ingest, store, manage, and distribute data, NGDATA segments data into two types: 1) Interaction Store data which captures customer interactions as immutable events overtime in HDFS and 2) Entity Store data which ingests client data from 1st, 2nd, and 3rd party data sources in HBase. A disciplined data modeling capability and approach allows NGDATA to create a rich data architecture configured for the specific needs of the client business including DNA Entities (Customer and decisioning attributes), DATA Entities (business attributes such as products and metrics) and Interactions (transaction attributes). All are managed on top of Apache NiFiin a proprietary NGDATA system deployed on-premises or in the cloud. The latest release is IEP 7.1, February 2022.

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