Library/Real CDP Audit Report

NGDATA RealCDP Audit Report (NGDATA)

NGDATA meets all RealCDP certification criteria with Intelligent Engagement Platform. To more effectively ingest, store, manage, and distribute data, NGDATA segments data into two types: 1) Interaction Store Data which captures customer interactions as immutable events overtime in HDFS and 2) Entity Store data which ingests client data from 1st, 2nd, and 3rd party data sources in HBase. A disciplined data modeling capability and approach allows NGDATA to create a rich data architecture configured for the specific needs of the client business including DNA Entities (Customer and decisioning attributes), DATA Entities (business attributes such as products and metrics) and Interactions (transaction attributes). All are managed on top of Apache NiFi in a proprietary NGDATA system deployed on-premises or in the cloud. The latest release is IEP 7.1, February 2022.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix