Personalization at Scale (Lytics)
If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.
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LG CNS RealCDP Audit Report (LG CNS)
LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.
Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Overview of the Zeta Marketing Platform (Zeta)
Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.