Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Real Time Interactions

Personalization at Scale (Lytics)

If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

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Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.