Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions
Scale Account-Based Marketing with Predictive Analytics (Dun & Bradstreet)
ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.