Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Identity Management, Loyalty, Message Delivery, Omnichannel, Personalization, Predictive Analytics

Smart Guide to AI Marketing (Blueshift)

Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.

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Twilio Segment RealCDP Audit Report (Twilio Segment)

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Lexer RealCDP Audit Report (Lexer)

Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.

Retail Bank Case Study (Celebrus)

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