Smart Guide to Data Activation (Blueshift)
Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.