Library/Industry Study/Data Analysis, Data Assembly, Identity Management, Omnichannel, Orchestration, Outbound Campaigns, Predictive Analytics, Real Time Interactions

State of the CDP 2023 (Tealium)

The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.

Related Resources

Retail Media and the Role of CDP (Zeotap)

Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

Introduction to Composable CDP (CDP Institute)

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

The Zebra Case Study (Hightouch)

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.