Library/White Paper/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

Taking Advantage of Customer Data in a CDP (Zylotech)

Many marketers are stuck in a deep gap between what they’d like to do with their data and what they can do with their data. The CDPI and Zylotech explain how to bridge this gap by removing the roadblock of manual analytics.

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Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.