Library/Video/AI/Machine Learning, Customer Experience, Data Analysis, Identity Management, Omnichannel, Orchestration, Personalization

Tech Talk: Intro to SmartHub CDP (Blueshift)

Explore the benefits of Blueshift’s SmartHub CDP and learn how you can deliver 1:1 experiences at scale leveraging your first-party customer data.

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Managing Data for AI: Role of the CDP (Treasure Data)

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Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.